Tilly and The Wall are a indie-pop group who premote them self as a band, with no drummer but a tap-dancer instead.
As indie-pop is a niche market, which doesn't really appeal to everyone, to re brand I think they should turn to Pop music, which has a wider audience with a better target market.
There unique point of no drummer but a tap dancer, should be changed as it would not suit the theme of pop. This will also contribute to get more of an audience.
They can also go to CD signings, perform at festivals, go on TV chat shows, open a online blog, upload videos on social networking sites like Myspace and Facebook.
Their target audience would be both genders but mainly girls, ages 13-25.
Their clothes currently are bold and colorful, they should keep it but tone down a bit.
They can appear on TV Stations like MTV, BBC, and various other music channels.
They can play songs on BBC Radio 1, XFM, KISS, Capital FM.
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